MATTHEW METZGER PHOTOGRAPHY

Professional real estate photographer serving Northeast and Central Ohio.

What's it Worth?

When selling a home, homeowners are often reticent to make investments or improvements in the home because it's difficult to know for certain what the impact of those investments will be. While I can't tell you how much taking down dated wallpaper, installing a new countertop, or updating a bathroom will be worth to your bottom line, I can tell you the value of my photography.

The Wall Street Journal published an excellent article on the value of using professional photography for real estate listings. That article was based on some fine research conducted by real estate professionals at Redfin. The following table shows the average impact professional photography has on home listings according to Redfin's extensive research. To read the Redfin article, click here. To download the full summary of the data, click here. So what's it worth to you? See for yourself.

The statistically proven average impact of professional photography on your listing...

Home Asking Price Selling Price Days on Market Likelihood of Sale Views per Month
$1 Million+ +$116,076 12 More Days + 17.3% + 52.5%
$900K - $999K +$16,834 24 Less Days + 36.0% - 25.5%
$800K - $899K +$18,819 17 Less Days + 16.4% + 47.6%
$700K - $799K +$9,370 16 Less Days + 20.7% + 12.8%
$600K - $699K +$7,129 16 Less Days + 18.6% + 21.0%
$500K - $599K +$6,811 12 Less Days + 11.9% - 0.5%
$400K - $499K +$5,743 4 Less Days + 4.1% + 15.3%
$300K - $399K +$3,145 1 More Day 0% + 65.6%
$200K - $299K +$935 8 More Days - 3.3% + 19.7%
< $200K +$2,435 8 More Days -4.6% + 43.4%

Credit: Redfin

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